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The Ratings Game: Twitter now has two big problems, analysts say

Twitter Inc. shares were still tanking Wednesday, a day after the company missed second-quarter revenue expectations and posted a largely flat user growth rate.

This time around, analysts were less thrown off by user numbers, and instead pointed to a revenue growth plan that still hasn’t been realized. These two metrics now seem to be working negatively in tandem, analysts say, even as Jack Dorsey, chief executive of Twitter TWTR, -1.07% praised the company’s efforts to bring greater audience engagement to the platform.

“What makes our audience growth this quarter notable is that we can see directly the link between the product changes we made and our growth,” Dorsey said on the call.

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