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The Margin: Wildfire cripples tourism in California’s scenic Big Sur

A fast-moving wildfire is having a crushing effect on tourism in Big Sur, an area of central California that is famed for having among the most scenic coastlines in the country.

The Soberanes Fire has burned for more than a week inland from Big Sur, so far scorching almost 60 square miles of rugged hills. While Highway 1 and coastal hotels and inns have remained open, many vacationers have been scared away, according to Stan Russell, executive director of the Big Sur chamber of commerce, who said business at some establishments is down 50%.

1 week time lapse of the #SoberanesFire – now larger than the city of San Francisco at 31,386 acres.

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