The Wall Street Journal: Facebook again cracks down on clickbait

Facebook Inc.’s war on “clickbait” rages on.

Starting Thursday, the social network is altering the formula for its news feed to punish publishers that churn out vague or misleading headlines designed to lure users into clicking.

Under the new formula, posts from publishers that rely heavily on what Facebook FB, +1.51% considers clickbait will be placed in fewer news feeds and appear lower in those feeds.

The latest tweak to Facebook’s news feed targets two types of headlines — those that “withhold information” and those that “exaggerate or mislead” users — said Adam Mosseri, Facebook product manager for news feed, in an interview.

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