Mark Hulbert: How to make money from stocks during the Rio Olympics

Stock traders be warned: The Olympics are underway in Rio de Janeiro. That means you should hold an above-average amount of cash until the Games are over on Aug. 21.

You read that right. An impressive body of academic research has found that stocks tend to struggle during widely followed global sports events.

Consider an academic study that appeared in the August 2007 issue of the prestigious Journal of Finance. The study, “Sports Sentiment and Stock Returns,” was conducted by finance professors Alex Edmans of the London Business School, Diego Garcia of the University of North Carolina (Chapel Hill), and Oyvind Norli of the Norwegian School of Management.

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