The Wall Street Journal: Ratings for Rio Olympics’ opening ceremony drop 35% from London

The opening ceremony of the 2016 Olympics in Rio de Janeiro drew 26.5 million viewers on Comcast Corp.’s NBC on Friday night, a 35% decline from the record-setting audience for London’s opener in 2012, which attracted 40.7 million viewers, according to Nielsen.

The performance was the lowest-rated Summer Games kickoff since the 2004 opening ceremony in Athens. This year’s event showcased a variety of Brazilian musical genres, from samba and bossa nova to the regional folk styles of the Northeast, and a commentary on climate change that showed the coasts of several countries being eroded by rising seas.

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