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The Wall Street Journal: Twitter wants you to turn your photos into ads

It’s no secret that social networks use you to sell ads, but now Twitter Inc. TWTR, -2.21% wants you to go make the ads and share them yourself. On Tuesday, Twitter announced promoted stickers with its first sticker partner, PepsiCo Inc. PEP, -0.66%

“Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way,” Twitter said in a statement. Pepsi has designed nearly 50 different stickers for the promotion, but Twitter users will only see eight Pepsi stickers specific to one of 10 different countries, including the U.S.

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