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BookWatch: How being different can be a game-winning move for your career

Muhammad Ali became the most famous athlete in the world by designing his own category.

Ali sculpted a completely different category of boxer from any that had come before. He danced and cajoled in the ring and was clever and outspoken in public, plus he was always — to use his word — pretty. How many boxers before Ali ever called themselves pretty?

In our book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, we describe a new business discipline called category design — which also applies to individuals and their careers.

Category design can be a strategy for increasing your odds when the odds are stacked against you.

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