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The Wall Street Journal: Supermodel Tyra Banks to teach Stanford MBA class

For two weeks next May, MBA students at Stanford University will be taking tips in personal branding from the former host of “America’s Next Top Model.” Tyra Banks is slated to make her teaching debut at the school as a guest lecturer, co-teaching a class on creating and protecting a personal brand.

Some 25 graduate students will receive instruction from Banks on how to harness all forms of old and new media to showcase their strengths. The former Victoria’s Secret model and chief executive of TYRA Beauty will also deliver tips on handling press exposure as a business leader. The first assignment for the class, entitled “Project You: Building and Extending your Personal Brand,” asks students to create a short video introducing both themselves and the vision for a brand, according to the official course description.

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