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An economist talked me out of spending $140 at the massive Lilly Pulitzer sale

When it comes to trending topics on Twitter, Monday marked a refreshing departure from Donald Trump and Ryan Lochte. Apparently all anyone wanted to talk about was #AfterPartySale.

That’s the hashtag that fashion brand Lilly Pulitzer began pushing Monday morning with the launch of its epic, 50+%-off sale. So many shoppers descended on the Lilly Pulitzer website Monday that the company put up a virtual line to enter. The sale continues through Tuesday.

Before delving into the #AfterPartySale hubbub, I was only vaguely aware of the brand’s clothing, and I had never bought a Lilly Pulitzer item or been to the retailer’s website.

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