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The Margin: Hunter kills bear with spear. Under Armour kills sponsorship. Internet rages

Back in June, Josh Bowmar posted a video of himself killing a black bear with a homemade spear. He was clearly pretty stoked about his accomplishment, cheering “I drilled him perfect” as he dealt with the overwhelming jubilation of it all.

On the flip side, animal lovers, understandably, weren’t nearly as thrilled.

Wayne Pacelle, president and CEO of the Humane Society, dubbed Bowmar “this year’s version of Walter Palmer,” the infamous killer of Cecil the lion.

Bowmar’s “so deeply disconnected from the suffering of an innocent creature that he felt free to yell and prance with joy as the life was spilling out of this innocent animal,” Pacelle wrote in a blog post.

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