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The Margin: 5 stadiums with worse names than Chicago’s Guaranteed Rate Field

“Grab your mitt, kiddo, we’re going to Guaranteed Rate Field tonight!”

That’s a sentence that is unlikely to ever roll off the tongue of any Chicago parent headed to a White Sox game. But after this season, that will be the new name of the ballpark after the Chicago-based mortgage company Guaranteed Rate Inc. bought the stadium’s naming rights Wednesday for the next 13 years.

Financial terms of the deal were not disclosed, but it is likely to be higher than the estimated $4.1 million a year that U.S. Cellular Corp. was paying for the stadium’s previous naming rights. U.S. Cellular — not exactly a smooth name for a stadium itself — bought the rights for then-Comiskey Park in 2003.The New York Mets currently have the most lucrative naming deal in baseball, reaping $21 million a year for the rights to Citi Field.

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