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The Wall Street Journal: Twitter gets help from baseball’s tech unit to stream NFL games

Twitter Inc. has tapped an industry pro to help stream its $10 million package of National Football League games this season: BAMTech, the streaming tech unit created by Major League Baseball.

The deal, according to people familiar with the matter, assures Twitter that it will have the help of a seasoned streaming outfit to help it air 10 NFL Thursday Night Football games worldwide this season. In contrast, last year Yahoo YHOO, +0.76% built the technology in-house to stream its first global NFL game.

BAMTech is also helping Twitter TWTR, -0.49% with its other sports-related live streams, one of the people said.

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