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Outside the Box: This isn’t a normal iPhone upgrade — and Apple will be just fine

The context for Wednesday’s Apple event is one of a maturing smartphone market, in two key ways: the devices themselves are becoming more polished, more reliable, and in many ways “good enough” even several years after purchase; and the market in developed economies is becoming saturated. This double-faceted maturity is causing smartphone sales — and especially premium smartphone sales — to slow and even to drop in markets like the U.S.

As such, it’s interesting that the three major threads in reporting about the new iPhones Apple AAPL, +0.34% will announce Wednesday are:

  • Keeping the same general design as the iPhone 6 and 6s
  • Eliminating the 3.5mm headphone jack
  • Introducing new cameras, with the best only available on the larger device.

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