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The Wall Street Journal: IPO values ad-tech firm Trade Desk at $573 million

Ad-buying platform The Trade Desk Inc. revealed an estimated price range for its pending initial public offering, valuing the company at $573 million based on the midpoint of its projected share price.

In a regulatory filing made public Tuesday, the company said an estimated 4.6 million shares would be sold at $14 to $16 apiece. That puts the company in position to raise up to $74.7 million.

The Trade Desk is part of a slow trickle of companies poised to go public after a long drought of tech IPOs. With the offering, The Trade Desk could also provide new hope to the ad tech industry, which has slumped in the past year.

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