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The Wall Street Journal: IKEA’s new strategy includes smaller stores and pickup

IKEA is thinking outside the big box.

The world’s largest furniture retailer on Tuesday said it had opened more click-and-collect locations in fiscal 2016 than traditional stores, marking a shift in the company’s expansion strategy.

“This is part of the total conversion of IKEA from a traditional brick-and-mortar retailer to a multichannel retailer with the stores at the heart,” said Chief Executive Peter Agnefjäll in an interview.

His comments come as IKEA reported sales in the 12 months ended Aug. 31 were €34.2 billion ($38.4 billion), up 7.1% from a year earlier. Same-store sales climbed by 4.8%.

The Swedish company has for decades followed a successful model of opening sprawling, out-of-town stores that act as showrooms, storage depots and restaurants.

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