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MarketWatch First Take: Oracle’s Larry Ellison has a new target: Amazon

Every year, Oracle Corp. co-founder Larry Ellison seems to pick a new rival to attack with sometimes lofty comparisons of Oracle’s technological prowess and superiority.

This year, at the company’s OpenWorld user conference in San Francisco, Oracle unleashed a slew of product announcements, and an attack on a new rival: Amazon.com. The new products included an upgrade of its core relational database software. But the arena of cloud computing, Oracle’s new growth engine, was the big focus of all its announcements, and therefore so was the leading cloud infrastructure company, Amazon Web Services.

On Sunday, in his opening keynote, Ellison, now the company’s executive chairman and chief technology officer, set his sights on Amazon, saying that Oracle ORCL, -0.41%will become tough competition for Amazon in the cloud, with lower prices and faster technology.

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