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Twitter’s stock tumbles after RBC downgrade

Shares of Twitter Inc. fell late Thursday after analysts at RBC Capital downgraded the stock to sell on concerns about the social media company’s advertising revenue — and its appeal to ad men and women.

RBC said it polled more than 1,100 advertising professionals to gauge their sentiment toward online advertising and toward Twitter TWTR, +0.76% and the social-media company earned poor marks.

Twitter ranked fifth out of 7 rivals in terms of return on investment for advertisers, behind Alphabet Inc.’s GOOGL, +1.36% Google, Facebook Inc. FB, +0.11% YouTube and LinkedIn Corp. LNKD, +0.04% ; it was ahead of Yahoo Inc.

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