Twitter must find a buyer before Snapchat destroys it

Twitter Inc. needs to sell now or its valuation could snap back to earlier, lower levels, Susquehanna analysts say.

Twitter TWTR, -2.00% has reportedly been considering a sale, and with the stock trading around $24, the analysts say the social network would maximize its value with a sale now, before Snap, formerly known as Snapchat, eats into its market share. If Twitter waits, the analysts see an acquisition price in the range of $17 to $26 a share, with the valuation likely trending downward as Snap and Facebook Inc.’s FB, -0.45% Instagram gain greater popularity and take on greater advertising share.

>>> Original Source <<<