Key Words: Go ahead, cop a feel — and promote the #checkyoself breast-cancer campaign

Ad Week/Havas Chicago

Inflatable “breasts” fill the public space at 36 E. Grand Ave. in Chicago, part of an October Breast Cancer Awareness campaign.

Boobs in your face can be a powerful message for breast-cancer awareness. That’s why the ad agency Havas Chicago has filled a storefront with blow-up breasts, encouraging passersby to come in and, yes, play with them.

Havas Chicago filled a room with boobs you can play with for #CheckYoSelf campaign: https://t.co/9r9BDtIP21pic.twitter.com/MfdDmd2daG

— Adweek (@Adweek) October 5, 2016

As shock value increasingly invades altruism and as charities compete in the twittersphere, public outreach takes on many shapes and sizes.

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