‘The Amazon effect’ and 3 other things to watch for this holiday shopping season

The holiday shopping season has begun, like it or not.

Sixteen percent of shoppers have begun shopping for the holidays, according to the RetailMeNot Inc. 2016 Retailer Guide to Consumer Trends. Forty-six percent said they would begin before Nov. 1.

Last year, the weeks leading up to Christmas Day, a critical period for retailers and brands, was derailed by a number of factors, including warm temperatures. Here’s what will be having an impact this year:

See also: Retail trade groups expect strong holiday spending


The East Coast had the warmest weather in 120 years in 2015, said Paul Walsh, vice president of weather analytics at The Weather Co.

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