Domino’s Pizza doesn’t count growing frozen brands as competitors

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The pizza delivery chain reported third-quarter earnings up from the year-ago period.

Domino Pizza Inc. acknowledges the tough fight for the hearts and stomachs of the pizza-eating population but it doesn’t believe direct competition includes the “take-and-bake” offerings from the supermarket freezer.

“[M]y view on frozen pizza in particular has only always been that I think frozen pizza, despite how they try to position themselves, tends to just cannibalize other frozen food, as opposed to cannibalizing the fresh-pizza category,” Domino’s DPZ, +4.72% Chief Executive J. Patrick Doyle said. “One more sale of frozen pizza is one less sale of frozen lasagna.

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