Market Extra: These ETFs are betting on a consumer boom in emerging markets

All around the world, investors are on the hunt for growth. The prospect of more than a billion new shoppers ought to qualify in that department.

Indeed, a trio of exchange-traded funds that track the emerging-market consumer—a fast-growing segment of a particularly fast-growing region—have surged this year, underpinned by blistering revenue and demographic trends that analysts say imply even more growth ahead.

The thesis behind the consumer funds is simple: populations in emerging markets are expected to swell in coming years, creating billions of potential consumers. According to a report from the Organization for Economic Cooperation and Development, using the most recently available data, “the world will add 1.6 billion people by 2034.

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