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MarketWatch First Take: Why Netflix gave up on streaming into China, for now

Netflix Inc. said Monday that its quest for global streaming supremacy will not include full service in China for now, keeping the world’s largest potential market off its global to-do list.

“The regulatory environment for foreign digital content services in China has become challenging,” Netflix NFLX, +18.79%said in its third-quarter letter to shareholders. “We now plan to license content to existing online service providers in China rather than operate our own service in China in the near term.”

Netflix sees surge in new members

(2:10)

Netflix has reported a spike in new members against a backdrop of rising concerns about the impact of earlier price increases.

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