Dove wants girls to #SpeakBeautiful — but sparks a Twitter backlash instead

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Is Dove empowering women or talking down to them?

Dove is selling moisturizing soap wrapped in female self-empowerment. But Twitter isn’t buying it.

The hair and skincare products maker owned by Unilever UN, -1.14% sent out a series of tweets Monday in the latest push for its #SpeakBeautiful campaign, launched last year. The company’s tweets were timed just before the final U.S. Presidential debate Wednesday evening between the Democratic nominee Hillary Clinton and her Republican rival Donald Trump. Given the allegations of sexual assault against Trump and his comments about some of his accusers’ looks, it has become a topical and important issue in the election.

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