The Wall Street Journal: Some publishers miffed as Snapchat may revise ad sales deals

Snapchat has indicated it intends to shake up the structure of its content deals with media companies, a move rankling some publishers that post their articles and videos to the Snap Inc.-owned app.

As it stands now, publishers in Snapchat’s Discover media hub can sell ads in their own channels, splitting the revenue with the app. Snapchat’s own ad sales team also works to sell that inventory.

Now the company has told some media partners that it wants to pay them a licensing fee and sell all the advertising itself, a model along the lines of how television networks pay studios for shows, people familiar with the matter said.

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