After 50 years and 44 million sold, the world is still buying this car

Fifty years ago, Toyota TM, -0.03% sent out this thoroughly bland press release: “The Toyota Corolla is a five-passenger vehicle from Japan that is positioned as the ‘most accessible car’ in the market. In the development of the Corolla, Toyota’s engineers have spent years bringing together the best of the company’s technologies to offer to the public.”

Who could have guessed that such banal words would launch what would become the biggest-selling car in the history of the world?

Fifty years later, Toyota has sold 44 million Corollas in just about every market on the planet, including the AE86 doriftu model and a whole bunch of far-less exciting but thoroughly utilitarian cars, getting young families to work and school for generations.

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