MarketWatch First Take: Amazon takes on tech’s white whale: Grocery shopping

Amazon.com Inc.’s plans for its most ambitious brick-and-mortar effort yet aim to disrupt an arena seen as an Achilles’ heel for Silicon Valley: The $795 billion grocery industry.

Amazon released a video Monday about a convenience-store effort called Amazon Go, one of three grocery concepts the online-retail giant is planning, according to a Monday report from The Wall Street Journal and earlier reporting from Business Insider. According to Amazon’s website, Amazon Go has been in the works for four years and weaves together a combination of machine learning, computer vision, artificial intelligence, sensors and RFID technology in what it calls “Just Walk Out Technology,” which rids the store of one of the biggest hassles of shopping, the checkout lines.

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