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Trivago is going public: Here’s 5 things to know about it

Trivago

Berlin-based actor Tim Williams has for several years been Trivago’s emissary to U.S. television audiences.

German hotel search platform Trivago, known in the U.S. by its aggressive television advertising, is going public, after filing Monday to sell 28.5 million American depositary shares at $13 to $15 a pop.

Trivago, which states as its mission “to be the traveler’s first and independent source of information for finding the ideal hotel at the lowest rate,” would raise about $235.4 million from the deal at the midpoint of that range. It will use the proceeds to increase its financial flexibility and for other corporate purposes, according to its prospectus.

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