Frigid weather could boost December apparel retail sales by $350 million

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Colder temperatures should drive sales of coats and other winter gear.

Colder temps, and holiday-season snow, look to lift December apparel sales compared to last year, the latest projections from weather intelligence and analysis company Planalytics show.

Planalytics began sounding the alarm for cold weather on Dec. 1, first anticipating a $107 million sales increase between Dec. 4 and Dec. 10, then a $243 million weather-driven sales boost for the first half of the month.

Now the figure has been bumped up for the month.

“It looks like this December will be the coldest in at least four years,” said Evan Gold, executive vice president of global services at Planalytics.

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