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Bobbi Brown should look to other fashion houses on how to replace the boss

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Bobbi Brown, founder and CEO of Bobbi Brown Cosmetics.

When Bobbi Brown founded her eponymous cosmetics line in 1991, her less-is-more mentality was welcome counter programming to the ostentatiousness of the early 90’s. Now, 25 years later, Brown’s “be who you are” mantra has become de rigueur. Her products grace the beauty cabinets of public figures from Kate Middleton to Michelle Obama.

Brown joins a storied list of brands ranging from Saint Laurent Paris to Jil Sander that have to deal with the departure of their founding creative force. This week, The Estée Lauder Companies Inc., which acquired Bobbi Brown Professional Cosmetics in 1995, announced that that Brown, founder and chief creative officer, would be leaving to pursue new ventures.

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