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BookWatch: 6 books that influence guru Robert Cialdini wants you to read

Robert Cialdini knows what to say and how to say it in an influential, persuasive way that encourages you to agree with him.

Cialdini, an eminent social psychologist, lays out the tools and tactics to master the art of influence in his best-selling book, “Influence: The Psychology of Persuasion,” published more than 30 years ago and considered a classic of business literature. Now Cialdini offers another set of sophisticated tools in his new book, “Pre-Suasion: A Revolutionary Way to Influence and Persuade.”

Read: Here’s what Warren Buffett knows about people that you should too

The art — some would say the dark art — of influence and persuasion is familiar territory for advertisers, salespeople and politicians.

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