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How Ford redirected Trump’s criticism toward rival GM

For a year and a half now, Donald Trump has made Ford F, -0.08% his automotive punching bag, while General Motors, GM, -1.10% following the conventional advice for encountering a grizzly bear, tried not to make any sudden movements that might attract his attention.

Both companies have been investing heavily in Mexico, but Trump kept singling out Ford in his attacks, which consisted more of rhetoric to incite the crowds at his rallies than actual facts.

In one day, Ford managed to flip the narrative. Suddenly, Ford has become the American auto maker investing in America, while GM is printing up layoff notices that will go out to 2,000 workers in Michigan and Ohio just as Trump is taking office.

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