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Canada Dry ginger ale jumps on energy drink craze… sort of

Bloomberg

Canada Dry goes from the farm to the gym in its new ads.

Who says you have to be an energy drink to advertise like one?

Canada Dry, part of the Dr. Pepper Snapple Group Inc. portfolio of brands, is making a push with the sporting crowd as the popularity of energy drinks grows among consumers. But it’s not actually launching a new energy drink.

The ginger ale brand has previously pushed a message about relaxation in ads focused on the drink’s ginger-farm roots. It’s now turning to scenes from the gym for its latest spots, which will debut Monday on ESPN and NBC Sports.

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