Weekend Sip: Is this the most undrinkable drink in the world?

Will Foster

Fernet Branca: It takes some work to enjoy it.

The bottle: Fernet-Branca, $30

The back story: Some call it “bracingly bitter.” Others are less charitable, saying it tastes like a “slap in the face.” But whatever the case, there’s no disputing one thing: Fernet-Branca is an “it” spirit these days.

The Italian-made sip, which has a history going back to 1845, is an herbal liqueur — made with some 27 herbs and spices, in fact. (The exact recipe remains a family secret.) It also belongs to a category of Italian drink known as amaro, an after-dinner offering that’s indeed prized for its bitterness (Campari is another example).

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