Outside the Box: Twitter must change course, and this tech executive has some advice

Jack Dorsey very recently asked for feedback on Twitter. The focus of nearly all of the comments he received was on ways to make Twitter’s service qualitatively better for consumers. If Twitter does not have a great product for consumers, nothing else matters. But having a great product for just one side of a three-sided market is not enough to make Twitter into a successful business.

Twitter TWTR, -1.25% needs to become more of a platform and not less. Twitter’s drive to become a media company reminds me of this joke:

Late one night a police officer found a drunk man crawling around on his hands and knees under a streetlight.

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