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Ford earnings: Here’s what to expect

Ford Motor Co. is scheduled to release fourth-quarter results on Thursday, before the opening bell.

Ford F, -0.40% has a perennial ace up its sales sleeve: its iconic (and redesigned for the 2015 model year) F-150 pickup, the No. 1 vehicle sold in the U.S. Ford also announced earlier this year it will bring back its Bronco sport-utility vehicle (SUV) and Ranger pickup, further widening its offerings.

Six out of 10 vehicles sold in the U.S. last year were pickup trucks or SUVs, a buyers’ preference that shows no sign of waning.

See also:America’s love affair with SUVs could keep car sales at record

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