What to expect when Facebook reports earnings

Since its last earnings report, Facebook Inc. has become somewhat of a political lightning rod.

But this week, analysts will pay closer attention to the company’s user numbers and engagement, as the company faces competition from Snap, parent of SnapChat, which is expected to go public as early as March, according to The Wall Street Journal.

Facebook FB, -0.50% is scheduled to report fourth-quarter earnings Wednesday after the market closes.

Here’s what to expect:

Earnings: Analysts surveyed by FactSet expect Facebook to report earnings per share of $1.30, up from the 79 cents Facebook reported in the year-earlier period.

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