Beer Goggles: Mexican beer deserves a voice at the Super Bowl

Anheuser-Busch InBev has had Super Bowl beer ads locked up since 1988. It’s time for Constellation Brands and Corona to break that lock.

In 2011, Anheuser-Busch InBev BUD, +0.13% paid $1.2 billion to secure the National Football League’s official beer sponsorship for its Bud Light brand and to wrest it away from Molson Coors’ TAP, -0.49% Coors Light. ABI later extended that deal through 2022 for another $1.5 billion. In the meantime, it’s held exclusive rights to Super Bowl ad time since 1988 and paid more than $300 million for the privilege since 2006. This year’s Budweiser Super Bowl ad, however, makes a fine argument for another brewery’s presence among the NFL’s big-game ads.

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