MarketWatch First Take: As GoPro drowns, is it begging for Apple to save it?

After a pretty rotten holiday quarter, action camera maker GoPro Inc. is now staking its hopes for survival on making its cameras work better with phones, positioning itself for a potential bailout from a smartphone maker like Apple Inc.

In a call with analysts Thursday, GoPro GPRO, +3.78% executives outlined five priorities for 2017. One of those priorities was a major embrace of the smartphone, the device that has served as a competitor to its dedicated action cameras, which shoot better video but don’t all have the same ability to quickly share videos or live stream directly to social networks.

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