Moneyism: Kayne West doesn’t need Fashion Week — and neither do big brands

Kanye West can’t play by the rules.

When West decided to preview his latest Yeezy clothing collection during New York Fashion Week (NYFW), he didn’t bother consulting with the Council of Fashion Designers of America (CFDA), the fashion calendar’s overlords. The result: A serious scheduling snafu that pitted the timing of the Yeezy launch against several others. The CFDA snapped back at the rapper— it called his actions disruptive and unfair to other designers— who gave in to rescheduling his show.

But, experts say, with 24 million Twitter followers and a media glued to his every move, Kanye could have walked away from Fashion Week without damaging his brand.

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