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84 Lumber courts controversy with Super Bowl ad

84 Lumber appeared to win the title of most controversial Super Bowl commercial Sunday, with its ad featuring a young mother and daughter making a grueling trek across Mexico in search of a better life.

The pair are seen traveling by foot, truck and train across cities, rivers and deserts, and the girl picks up scraps of fabric amid the trash along the way. The ad ends before they reach their final destination, and asks viewers to go to the company’s website to see the conclusion of the journey that was too controversial for TV.

Super Bowl Ad: 84 Lumber

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A mother and daughter take a journey in this Super Bowl ad for 84 Lumber.

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