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Why Wealthfront doesn’t want you to work with advisers

While many of its competitors are pairing human advisers with robo adviser technology, Wealthfront, one of the original automated investment platforms, is determined to stay clear of traditional advisers.

Wealthfront, based in Redwood City, Calif., introduced a financial planning upgrade to its service on Thursday, called Path, which allows clients to view their finances and plan accordingly for their financial goals. The company, which manages more than $5 billion in assets, has slammed advisers for years, and said in its recent post announcing the service that advisers are “disconnected” and “impersonal” with their clients.

See:The robots are coming for your investments — why that might not be a bad thing

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