In One Chart: The most valuable brands in the world, in one chart


Where the most valuable brands come from.

Six years after it lost the crown to Apple Inc., Google Inc. has reclaimed the title of the most valuable brand in the world. For Android fans, the reversal of fortune is especially gratifying given that much of Apple’s luster was largely due to the success of its iPhone.

“Google won out mainly because Apple’s fall was even more dramatic. The iPhone company saw its value drop by 26%,” said HowMuch.Net.

As of 2017, Alphabet’s GOOGL, +0.08%GOOG, +0.17% Google brand is worth $109.47 billion, and Apple AAPL, +0.39% is valued at $107.14 billion.

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