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The Wall Street Journal: Verizon revives its unlimited wireless data plan

Verizon Communications Inc. will start selling unlimited data plans on Monday, the first time it has offered such a service since 2011 and a sign that intense competition is forcing the nation’s largest carrier to respond.

Sprint Corp. S, +2.17% and T-Mobile US Inc. TMUS, +0.22% have been chipping away at Verizon’s customer growth, thanks in part to those carriers’ aggressive pricing for unlimited data. Last year, AT&T Inc. T, +0.17% started offering unlimited data plans to customers who also sign up for its DirecTV satellite service.

Verizon VZ, +0.35% added 2.3 million of the most lucrative type of monthly customers in 2016 — only about half the 4.5 million it added in 2015.

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