Why the biggest battle in Major League Baseball is happening off the field

As baseball spring training gets under way, many teams are as concerned about TV ratings and the age of supporters the stadium as they are about their own game results.

Although Major League Baseball has brought in record revenues for the past 13 years in a row, including a $500 million increase to $9.5 billion in 2015, the sport risks a steep dip in viewership as the next generation steps up to the plate.

Baseball has the oldest viewers of the top major sports, with 50% of its audience 55 or older (up from 41% a decade ago), according to Nielsen ratings.

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