The Ratings Game: Nordstrom says Trump’s tweets after Ivanka’s collections were dropped didn’t hurt results

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Nordstrom will invest more than $3 billion in the coming years in upgrades, including tech enhancements

The furore over Nordstrom’s decision to drop Ivanka Trump’s collection, and the president’s unhappy response, didn’t seem to hurt its bottom line.

During the company’s late-Thursday earnings call, an Evercore analyst questioned whether Trump’s response “helped you or hurt you at all.”

“No, that would be negligible,” said Peter Nordstrom, the company’s president of merchandising, according to a FactSet transcript of the call. “I think it’s not really discernible one way or the other.”

News broke early this month that Nordstrom JWN, +5.74% would drop Ivanka Trump’s collections, explaining that it was a business decision, not a political one.

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