The Wall Street Journal: AT&T cuts price of unlimited data to compete in crowded mobile marketplace

AT&T Inc. lowered the price of its unlimited data plans less than two weeks after opening them up to all subscribers, and said it would give added discounts to customers who pay for one of its television services.

The unlimited plan for a single phone now costs $90 a month, a drop of $10. Subscribers who choose one of the company’s DirecTV or U-verse television services will get a $25 monthly bill credit.

Until recently, AT&T T, -0.33% only offered unlimited data to customers who also paid for one of its television services. But days after main rival Verizon Communications Inc.

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