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The Wall Street Journal: Grocers like Wal-mart, Kroger expanding delivery services to compete with online rivals

Big food retailers are expanding grocery delivery services, hoping to dissuade customers from defecting to online rivals.

Grocery heavyweights including Wal-Mart Stores, Inc. WMT, +0.63% Kroger Co. KR, +0.66% and Meijer, Inc. are broadening delivery areas across the country and the ways in which customers get their groceries. Meijer said Thursday that it will start delivering groceries later this month in the six Midwestern states—Illinois, Indiana, Kentucky, Michigan, Ohio and Wisconsin—where its 230 stores are located.

“This is something our customer is really looking for,” Meijer Chief Executive Rick Keyes said of the partnership with Shipt, an online service that employs personal shoppers to choose and deliver groceries to consumers.

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