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Happy St Patrick’s Day! America braces for a multibillion-dollar hangover

Barmen call it amateur night. Those who wonder why usually find out the next morning.

With St. Patrick’s Day falling on a Friday this year, spending is expected to reach a $5.3 billion, up from $4.4 billion last year, according to the industry trade group National Retail Federation; that’s the highest in the federation’s 13-year history of the survey. Some 27% of that money will go on a party or a bar. If New Year’s Day is the Super Bowl for hangover cures, as described by Brenna Haysom, president of Rally Labs, which makes “Blowfish for Hangovers,” then St. Patrick’s Day is March Madness, particularly as most of the time green-clad revellers have to work the next day.

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