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The Wall Street Journal: Chipotle removes preservatives from its ingredients

It took two years for Chipotle Mexican Grill Inc. to strip its burritos down to ingredients customers could find in their own pantries.

Chipotle CMG, +0.23% said Tuesday that it has eliminated preservatives and other unwanted additives from its menu, seeking to match consumer demand for foods they perceive as more natural. The burrito giant said it had to overhaul recipes, supply chains and bakery ventilation systems for its tortillas to do without decades of industrial food science.

“If you care for your ingredients properly, package them nicely and keep them at the right temperature, you don’t need to have these preservatives,” said Steve Ells, Chipotle founder and chief executive.

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